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Case Studies

Case Studies

Cathay Pacific 'Three Sails'
Beijing Light Railway
Singapore Bus Shelters
Sogo Dpt Store Façade
ANZ Bank - 'Tape Measure'
Two IFC Tower Wrap

Financial Times, Wrap of the Two IFC Tower.
The World's largest outdoor ad.
In October 2003 Vertigo completed the engineering and installation of the world's largest outdoor advertisement. The massive banner was installed across the North and Eastern facades the 88-storey Two IFC Tower in Hong Kong and was commissioned by the Financial Times to mark the launch of their Asian Edition.

The ambitious project called for over 20,000 m2 of printed mesh fabric weighing almost nine tons to be installed at a height of 400m. The banner also had to conform to the most stringent international safety standards and be able to withstand local, often volatile, climatic conditions.

Vertigo was tasked with the engineering, logistics, installation and safety aspects of the project.

A team of 18 professional climbers from Vertigo's High Access Service was tasked with the banner's installation. They used more than 9 kilometers of rope to install the 91 strips that make up the entire graphic.

Overall, the set up and installation phase was completed safely, in just over two weeks; with the final banner component being secured on the 22nd October 2003 ready for the Building's official launch.

This project marks another milestone in Vertigo's portfolio of world-class display projects.

Project Facts:
  • The 88-floor Two IFC Building is Hong Kong's tallest building, Asia's second tallest and the World's fifth.
  • This was the first building wrap of its kind to be attempted in Hong Kong.
  • The complete wrap was 226m high and covered a full 50 floors of the North and Eastern faces of the Two IFC Tower.
  • The banner consisted of over 20,000 m2 of mesh PVC fabric - a specialist material used extensively in the outdoor advertising industry.
  • The mesh fabric allowed light through its surface implying that the views from the floors covered by the wrap were not obstructed.
  • Overall the banner weighed at almost 9 tons but was divided into more manageable 4.5 meter wide strips.
  • The banner took more than two weeks to print and used 250 litres of ink.
  • The banner was engineered to withstand the high winds that prevail in Hong Kong's Victoria Harbour.
  • The installation was completed by a team of 18 rope access specialists from Vertigo's High Access Service in Australia.
  • Over 9 kilometers of rope was used by the team.
  • The installation process, although interrupted by adverse weather, was completed in 15 days.















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